How come everything's a green trend?

I was listening to Wisconsin Public Radio last Saturday morning; a show called Calling All Pets.

The guest was author Hannah Holmes, who discussed her latest book Suburban Safari. The basic synopsis of the book is that there's a world of wildlife in your backyard, you just don't know about it.

It was fairly interesting, but I couldn't help but laugh when the guest mentioned that you could increase the wildlife in your backyard with a trend called "freedom lawns." A freedom lawn basically means you don't put any chemical insecticides or fertilizers on your lawn, and allow a natural variety of plants and bugs.

Freedom lawns? Seriously? Do you know what I call it? A YARD! My parents once again prove to be on the cutting edge of the trends! We never put anything on our yard. My mom's philosophy was that if you waste money making grass grow faster, you have to cut it down more frequently. (And she likes dandelions, thank you very much.) Apparently, not dousing your lawn with poisons is a new concept to some people. That's just too funny.

(A quick footnote: I believe that Holmes was mentioning freedom lawns in jest as well. Less chemicals=good for nature. That's not rocket science. She was doing it and discovered it had an eco-trendy name.)